Diane von Furstenberg has announced she signed a deal for a beauty line that will include fragrance, skin care and color cosmetics. It's a partnership with ID Beauty, a company that seems quite established in Europe. The project is headed by Chantal Roos, the former president of YSL Beauté.
Here's some of what Diane von Furstenberg had to say about her beauty vision and philosophy:
“I have always been interested in the intimacy of the relationship between beauty products and women,” ...
“All I want is to make women feel like they can be the women they want to be. That message is so strong that now we have to put it in a bottle, in a tube, in a spray, in a jar and in a color.”
If you've been following the designer on Twitter you know this woman never stops. DVF has the energy to launch not just a beauty line but also a spaceship and still have stamina to play with her grandchildren when she's done. I'm pretty sure she's not going to spend a lot of time in the labs and most of the products will be simply a stylish repackaging of existing ID Beauty items, but I'm still curious to see what she comes up with, especially when it comes to makeup and seasonal color collections.
Info: WWD
Photo: Diane von Furstenberg by Peter Lindbergh for Harper's Bazaar October 2009
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